Website user experience is very significant to SEO (Search Engine Optimization) because it’s Google’s job to provide the best quality results to their viewers. SEO is a game of inches and getting that top spot in Google search is the product of having a disciplined approach toward investing in your website intelligence and best practice. The only way to win is to outsmart the competition – so staying ahead of the game when it comes to being up to date with best practice. The tips below are a great place to start but keep in mind, the SEO rabbit hole runs deep.
Here are our top tips for creating an effective user experience:
Make it mobile-friendly. One of the most common problems that can have your customers jump off your website like rats out of a sinking ship is not having a mobile-friendly responsive site. An estimated 60% of viewers use mobile devices for shopping and online browsing. Making sure your website is responsive is an essential step to enhancing your user experience optimization.
Make it beautiful. Your website should boost beauty and brains. Aesthetics matter when making a rememberable first impression. If someone doesn’t trust your site, or your yellow background or out of focus images are tough on the eyes, they’re likely to get back on Google and search again. When this happens, a signal is sent back to Google that tells them your website isn’t valuable for that search result – and, if that happens often, you won’t be moving up to the top spot.
Make it fast. If your site takes more than 3 seconds to load then your viewers are out of there. While big, beautiful images and fancy animations are great eye catchers, they tend to really slow down your site load time. Be sure to optimize and compress your images before uploading them to your website. Tip: Resize your images using an image editing software like Photoshop and use the ‘Save for Web’ feature to get a small file size (under 200kb).
Make it valuable. Sites that provide more value and more detailed content to their users get better rankings. The key is to provide more detailed and valuable content than any of the other sites you’re competing against in the top 10. Again, the reason behind this is that Google wants to provide their users with the BEST search results and anything mediocre will more often than not have a tough time rising to the top.
Make it Secure. The digital world is in constant motion, maintaining your site is how your site stays visible to Google. Supercharge your Search Engine Optimization (SEO) and boost your traffic with a monthly maintenance plan to ensure optimal performance and security. Similar to maintaining a car, websites need regular checkups to ensure that everything is functioning in a safe and efficient manner.
Guest posting. One great way to get backlinks is by offering to write posts or articles for other websites. Think about what advice or a topic you consider yourself a bit of an expert in (relevant to your own website), and reach out to like-minded peeps, biz buddies or even clients that you feel could benefit from a ‘guest post’ feature as written by you. Guest posting provides fresh and valuable content to the audience of the host website while also providing you with the ability to get your brand out there but you MUST include a link back to your own website to really reap to SEO benefits – High quality and relevant backlinks are arguably the most important ranking factor in SEO. Hot tip: Quality beats frequency, try to make your guest posts 1,000 words + if possible.
Testimonials. Everyone loves receiving a good testimonial! If you’ve recently worked with someone and have had a good experience with them then why not shout it from the rooftops or at the very least, check their website to see if they include client testimonials. If they do then it’s worth asking if they’d like a glowing testimonial in exchange for a link back to your website within the testimonial text.
Google Analytics. Ok so analytics is about as sexy as a profit and loss statement but in the end, knowing where you can improve and beat out your competitors is actually pretty darn sexy. Google analytics is essential for anyone serious about improving their site KPI’s and SEO.
Google Search Console. Google Search Console provides you with the ability to submit your site and sitemap to Google. This allows you to check to see if Google has found any errors or broken links, see your average rankings and click through rates, which are all necessary items improving your SEO on a basic level.
Keyword research. Keyword research is your compass for knowing which keywords are lemons and which will set you on course for SEO success. Keyword research can get pretty complicated so if you’re time poor let an expert help you out with that. If you do have the time but not the budget then there’s a lot of articles you can read (my fave is here), and a number of tools that can help with your research like AdWords Keyword Planner, Google Trends, Google Search Console and Keyword Tool.
Optimize your page titles. Making sure you’ve got your keywords in your page titles and headings is super important for helping Google to understand what the page is about and providing it with info on what it should rank for. Your page title is the little piece of text that is displayed in your browser’s tab section and it might seem like something not-so-important but can have a huge impact on your rankings.
Optimize your body content. The most important section of any page is the body text. Whenever you’re creating a new page or post you want to make sure that your body content is fully optimized in order for that page to have the best chance of ranking. Here’s a quick checklist for a few important things you should check and optimize before posting.
- Use of your target keywords throughout your page content.
- Relevant keyword density for content length.
- Appropriate internal and external links throughout the page.
- The use of images within the page.
- Suitable heading structure and heading optimization.
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