WEBSITE FOR CONSERVATION
Cara Delevingne, ambassador of the first-ever campaign I’m Not a Trophy, founded by artist Arno Elias. The premiere of this global initiative is aimed at bringing awareness to the malicious acts of trophy hunting and poaching of endangered species.
The website features eight endangered species; rhinos, lions, elephants, cheetahs, leopards, grevy’s zebra, giraffes, and mountain gorillas. The species are going extinct from trophy hunting, poaching, human-wildlife conflict, and habitat loss.
Our Role
Design
Development
Copywriting
Challenge
Create an online digital presence about Africa’s vanishing wildlife to bring awareness about the extinction crisis.
Outcome
The website was launched with over a million hits worldwide. Magazines and online media such as Vogue & Cosmopolitan featured the project.
