im not a trophy


Cara Delevingne, ambassador of the first-ever campaign I’m Not a Trophy, founded by artist Arno Elias. The premiere of this global initiative is aimed at bringing awareness to the malicious acts of trophy hunting and poaching of endangered species. The website features eight endangered species; rhinos, lions, elephants, cheetahs, leopards, grevy’s zebra, giraffes, and mountain gorillas. The species are going extinct from trophy hunting, poaching, human-wildlife conflict, and habitat loss. The earth has lost half of its wildlife in the past 40 years.

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